AdWords campaign
Keyword Advertising placed into Pay Per Click search engine result pages (SERPS). These ads link to specific pages or content that is relevant to the user search phrase. You only pay for the ad when it is clicked on and a potential customer reaches your website. Learn More
Artwork
Visual graphics and material such as illustrations, branding, text and images which are prepared for print or web publishing.
Brand
A visual, often graphic image, which represents a product, company or service; it should symbolize the company in a visual, easy to recognize way.
Branding
Marketing and advertising techniques that increase the company’s perceived value by identifying it, or making the company products recognizable by the company brand or logo.
Brochure website
Small 1-3 page website used as an online brochure to convey information and display promotional material.
ccTLD (country code top-level domain)
A top level domain that is generally used for people living in a country or independent territory: Example: yourdomain.co.nz where the NZ equals New Zealand.
CMS
Content Management System
Computer Graphics
There are two kinds of computer graphics - raster (composed of pixels) and vector (composed of paths). Raster images are commonly called bitmap or jpg images.
Content Management System (CMS)
A web application developed to manage and control website content: including webpages and images, product sales, functionality and membership. These systems are developed to facilitate ease of creation, content and other web material by providing user friendly interfaces that do not require technical programming or coding skills.
cPanel (control Panel)
An internet based web hosting control panel developed to provide front end administration for a variety of operations related to website controls. A cpanel offers easy management solutions for website functions such as email, ftp accounts, MySql database operations and many other features available to website owners.
Content Writing
Refers to web page content authorship and can include promotional text, headlines and slogans as well as web page optimization.
Copywriting
Writing words or content that promotes a website, business or idea.
CSS (Cascading Style Sheets)
Define web sites colors, fonts, styles, layout and other aspects of a websites visual presentation. CSS specifications are maintained and updated by the W3C (World Wide Web Consortium).
Font
A style or type of lettering characters used in graphics or website design.
Gif (Graphics Interchange Format)
A computer image file used on the internet that often has a transparent background.
Graphic
A picture, photo, or illustration designed for advertising or web usage.
Graphic Design
The artistic process of developing visual images to convey information or services to a targeted market or audience; this can include web based or traditional forms of advertising.
Hosting (Web hosting)
A server computer providing web space that allows individuals and companies to make their website accessible via the internet.
HTML (HyperText Markup Language)
Is a basic coding language used to format web pages with images, layout style and appearance.
Indexing
Search engine indexing collects and stores data for rapid, accurate information retrieval when keyword searches are used.
Jpg or Jpeg (Joint Photographic Experts Group)
A standard for compressing image data developed by the Joint Photographic Experts Group. JPG files are typically much smaller, and can be optimized or compressed to display online, and show on a web page quickly. They also, if saved at highest quality are a good format for printing. However once a job has been saved at low quality and the file closed, the damage is done, if you open it again, and try to save it at a higher quality, it will save, but the damage will be visible.
Logo
An abbreviation of logotype; a graphic element, company emblem, symbol or device.
Marketing
The process of developing, promoting and selling products or services and increasing the number of people who want and will buy a product.
Navigation The linking and menu process by which a website visitor can connect to webpages within a site
Optimized Image
Optimizing an image compresses the image and reduces the overall quality and kb size; this is usually done so graphic files can be sent quickly and easily via email or displayed on websites with crisp fast opening images.
Optimized web site
When a website or page has information and keywords that make it search engine friendly.
Over Optimization
Over optimization can often occur if a graphic is opened and saved too often.
Some over-optimization is fixable, but often it means the graphic has to be remade, to bring back the optimal quality. As a good rule of thumb, keep an original copy of any graphic stored on a floppy disk, or CD. If ANY program asks you if you want to optimize or reduce the size of your graphic to a smaller file size, make absolutely sure you are not using your original copy of the graphic, but a copy of it. Often when a graphic is optimized, the quality loss will not be visible on your computer screen, but it will adversely affect the printed version.
PHP (Hypertext Preprocessor)
A computer language developed to program dynamic web pages and applications.
Pixel (pix element or picture element)
The smallest single point which makes up a graphic element.
Pixilated
A graphic that is of a low quality, where the poor quality is viewable to the eye. This happens to a graphic when it has been scanned or enlarged improperly or compressed too often or too much. If you look at a picture or graphic that seems poorly defined or has defined squares within the image, that means the image is pixilated.
Pixelization
The appearance of square pixels in a graphic image instead of smooth crisp images. Pixelization occurs when an image has been over enlarged or optimized.
Png (Portable Network Graphics)
A bitmap image (raster) format that uses less data compression and displays transparent image files on the internet. PNG was created to improve upon and replace the GIF format, as an image-file format not requiring a patent license.
PSD (Photoshop Document)
This is a graphic file format that is native to adobe Photoshop and used in many other graphic programs. Often the file is layered or in separate parts that can be edited individually; this makes it easier for the graphic designer to change things like color, font size, spot color, style etc.
Raster image
Raster images are commonly called bitmap or jpg images.
A bitmap image uses a grid of individual pixels where each pixel can be a different color or shade. Raster files or bitmaps are composed of pixels.
What this means is that a raster image is limited to the size which it is made. If you enlarge a raster image you will see pixelization
SEO
Search Engine Optimization
SEF
Search Engine Friendly
Search Engine Friendly
A term used to describe features which make web applications, CMS websites and other web-based programs easy to optimize for good search engine placement and customer satisfaction.
Search Engine Optimization (SEO)
The process to improve the volume and relevance of website traffic, SEO methodology can involve changes in coding, content, presentation and navigation.
SERP or SERPS (search engine results page[s])
A Search Engine web page which returns results listing results from keyword or keyword phrases input.
SWOT
Strengths, Weaknesses, Opportunities and Threats
SWOT Analysis
A marketing tool that specifies the objective of the website or business by identifying Strengths, Weaknesses, Opportunities and Threats and suggests ways to achieve the marketing goal.
Spiders
Automated programs and scripts that search engines use to index web pages. The process, called spidering or web crawling, provides current data that the search engine uses to provide fast information search results. This is a constantly changing operation that changes as webpages are updated or become stagnant.
Tagline
A type of slogan or catch phrase that becomes identifiable with a particular product, service or company.
Target Market
Customers and potential customers a company is geared towards serving.
Tiff or Tif (Tagged-Image File Format)
A large graphic file most often used by professional printing services.
TLD (Top Level Domain)
The last part of an internet domain name: EXAMPLE: www.yourdomain.com = com is the TLD or tag end of the domain.
URL (Uniform Resource Locator)
URL is generally meant to describe the web address or web page location; it is displayed in the address or location bar in web browsers. Example: www.canzdesign.com is the URL of the Canz Design Website.
Vector Image
Vector graphics use mathematical relationships between points and the paths connecting them to describe an image. Vector graphics are composed of paths.
Vector images are scalable: they can be resized (without loss of quality) to suit virtually any project. Fonts are vector images. A good example of how a vector image works: type a letter in a word or graphic editor. Notice that you can make the letter as large or small as you require without loss of quality.
Web Application
Computer software programs coded in browser supported languages (HTML, XML, PHP and other markup languages) which are developed to integrate websites with content and product management features that allow laypeople to maintain and control web based systems.
Wordmark
A type of logo or brand that is a text based representation of a website, company or business.
XHTML (Extensible Hypertext Markup Language)
Is a markup language that has the same depth of expression as HTML, but also conforms to XML syntax and standards. XHTML is the latest successor to HTML and is a stricter, more defined language which facilitates content delivery to a broader device range than traditional computers and laptops.
XML (Extensible Markup Language)
A general purpose code or language for creating custom markup languages; its use allows sharing of data to different coding systems.
If you would like further information on language or terms used on the Canz website please contact us with a request to add a definition to our glossary.
